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The Industrial Revolution had a profound impact on many industries, and the world of footwear was no exception. Prior to the Industrial Revolution, shoes were typically made by hand, with each pair tailored to the individual wearer's foot. But with the advent of mechanised production techniques, footwear manufacturing was transformed.

One of the key developments in footwear manufacturing during this period was the creation of the shoe last. A last is a form that is used to shape and mold a shoe during the manufacturing process. Before the Industrial Revolution, lasts were typically made from wood and were carved by hand to match the shape of the wearer's foot.

However, with the rise of industrialisation, shoe lasts began to be mass-produced using new materials like iron and steel. These lasts were standardised in size and shape, making it possible to produce shoes in large quantities and at a lower cost.

When shoe manufacturing changed to machine production, the number of shoes that could be produced increased significantly compared to handmade methods. In the early days of machine production, a single machine could produce up to 700 pairs of shoes per day, compared to the 50-60 pairs that could be produced by a skilled hand shoemaker. This led to a massive increase in shoe production and availability, making shoes more affordable and accessible to the masses. By the late 1800s, the use of machines and assembly lines had become the norm in shoe manufacturing, allowing for even greater efficiency and volume. Today, shoe factories can produce tens of thousands of pairs of shoes per day using advanced automated technologies.

Antique CAST IRON "SHOE LAST" Miniature for BABY BOOTS/SHOES or PAPERW –  Get A Grip & More

One of the key innovations in shoe last manufacturing during this time was the creation of symmetrical lasts. Before this development, shoe lasts were typically designed to fit either the left or right foot. However, with the rise of standardized production techniques, manufacturers began to create lasts that were symmetrical and could be used for either foot.

While this innovation made it easier and more cost-effective to produce shoes, it did have some unintended consequences for foot health. Our feet are not perfectly symmetrical, and wearing shoes that are designed to be symmetrical can lead to a number of problems, including blisters, calluses, and even long-term foot deformities.

Today, shoe manufacturers use a combination of handcrafted and mechanised techniques to create footwear that is both stylish and comfortable. However, the legacy of the Industrial Revolution and the rise of mass production techniques can still be seen in the standardisation of shoe sizes and the use of symmetrical lasts. Causing foot related problems fro hundreds of years. 

With a boom in production, sales tactics were easy. These shoes looked better, offered better durability & most of all, they were symmetrical which seemed to be appealing to the fashion conscience!

In many ways, the history of footwear manufacturing is a reflection of the larger trends and developments of industrialisation. And while the rise of mass production techniques brought many benefits, it's important to remember that there are also downsides to standardisation and uniformity. As we continue to innovate and improve the way we make shoes, it's important to keep in mind the importance of individuality and the unique characteristics of each person's feet.

Try the "footbed test" show on our instagram page to see if your shoes fit you well. 

Modern Life

It begins in childhood — sitting at desks, limited play, and too much screen time.
As we grow, stillness becomes the norm. Chairs, shoes, cars, and screens replace natural movement.

By adulthood, our bodies are already adapting — in all the wrong ways. Muscles weaken, joints stiffen, and we move less without even realising it. Modern life doesn’t just reduce movement. It rewires us away from it.

Designed to Move

Our bodies were built for motion. From the ground up, everything about us is made to move — joints that bend and rotate, muscles that contract and respond, feet that adapt to uneven terrain. Movement is in our DNA.

But when we stop moving, the system breaks down. Joints stiffen. Muscles weaken. Posture collapses. And our bodies start to compensate in harmful ways — creating tension, imbalance, and pain.

Movement isn’t just natural. It’s necessary. Without it, we lose not just mobility, but function.

Reclaim Natural Movement

You don’t need a gym or hours of free time to start moving better — it begins with small choices, repeated daily. Walk during your lunch break. Take the stairs instead of the lift. Spend more time barefoot at home. Choose shoes that let your feet move naturally. These simple habits reconnect you with the way your body is meant to function.

Reclaiming natural movement isn’t about doing more — it’s about doing what’s right for your body. The more you move with intention, the more your strength, balance, and coordination return. Over time, movement becomes effortless again — not something you force, but something that flows.

MAKE THE CHANGE

Feeling stiff, unstable, or disconnected from how your body moves? If yes, this is your sign to start changing that.

Movement doesn’t have to be complicated. You just need the right tools, a bit of guidance, and a simple way to begin. That’s exactly what our Starter Bundle is designed for.

It’s everything you need to rebuild strength, stability, and mobility — starting at the feet and working your way up.

Small daily changes lead to lasting results. Your body is ready — now it’s your move.

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