Two coaches.
One mission.
Founders Joseph Stone and Gourgen met while building one of the Nordic region's leading personal training education businesses -- educating fitness professionals across Sweden, Norway, Denmark, and Finland.
Discovering
foot function.
Joseph joined forces with Lee Saxby and Vivobarefoot -- bringing the Born To Run education platform to the Nordic region. Over the following years he helped thousands of people discover a completely different way of thinking about movement and footwear.
My Foot Function
is born.
Rather than representing other brands, it was time to create something independent. My Foot Function launched with a clear focus: educate, provide practical solutions, and challenge the idea that foot pain is simply a normal part of ageing.
The world changed.
So did we.
When COVID changed the world, years of live education were transformed into digital courses, online workshops and virtual coaching. Over a decade of refined education became available to anyone with an internet connection.
Building tools
that solve problems.
Joseph travelled to Poland and met the Pedes team. Together they began developing the first product prototypes -- not for the sake of selling, but to create tools that solved real problems.
Research beyond
borders.
Research projects began across Sweden, Sri Lanka, South Africa and Namibia. MFF moved into a dedicated studio in central Gothenburg, with products now shipping from EU and US warehouses.
The highest levels.
The widest reach.
- Educated coaches working with NFL teams and Premier League clubs
- Worked directly with elite athletes across multiple sports
- Delivered TED Talks on foot function and movement
- Helped tens of thousands of individuals reclaim foot function
