Built to help.Measured by results.
We measure our impact in people helped, research conducted, communities educated, and miles of shipping avoided.
The work, in numbers.
Real people.
Real results.
From Premier League footballers to patients told surgery was inevitable, and everyday people who simply wanted to walk without pain. The same tools. The same science. For everyone.
Trusted by orthopaedic surgeons, physiotherapists, and sports scientists across 40+ countries.
Two years of plantar fasciitis. Four weeks with MFF and I am genuinely pain free.
As a physio I use MFF with every patient. The results speak for themselves.
Surgeon said surgery was inevitable. Six weeks in — no surgery needed.
We don’t just sell.
We study.
The Shoe Effect Study — 1,000+ participants across Göteborg, Netherlands, Sri Lanka, South Africa and Namibia. Freely available to anyone.
Knowledge should be free.
In every country where we research, we give back — free education to teachers, coaches and health workers across Göteborg, Netherlands, Sri Lanka, South Africa and Namibia.
Free foot health education reaching children and families who would otherwise never access it.
Community health workers receive training to identify and address foot health issues.
One educated coach impacts hundreds of athletes. We prioritise coaching communities in every study.
Better for people.
Better for the planet.
GOTS certified organic — no pesticides. Better for skin and the soil.
Biodegradable materials chosen to minimise waste at every stage.
Cutting thousands of kilometres of shipping for our two largest regions.
Every order is carbon offset through Shopify Planet — funding verified carbon removal projects worldwide.